A recommended marketing strategy is utilizing trade shows to both build new network connections and create awareness among select target segments.
Since trade shows target specific groups, you are able to reach self-selected individuals. Purchasing exhibit space allows direct access to these self-selected individuals, which is a great opportunity for targeted promotion. In this environment, you meet and greet potential clients while promoting a brand or specific product. Many of these new contacts are in the early stages of their decision process, they may be looking to try something new and more receptive to your product than at other times.
With the opportunity to have one on one conversations you can utilize their sales skills to build relationships and better explain how products can meet a customer’s individual needs. This allows you to promote products, it will be easier to collect information for a tailored sales pitch when following up with high-value leads.